MID-WINTER 2003/04
|
|
|
| Home |
Publiction |
About Us
|
|
You can read this newsletter and all past edition of MedicalSpaIndustryeNews on www.medicalspaassociation.com
|
|
Tradeshows
|
Tradeshow season is starting earlier and earlier as more spa shows are being added each year. You will find us at the premier industry spa event of the year 2004 on the west coast - at Medical Spa Expo and Spa & Resort and Conference brought to you by Reed Exhibition Companies.
|
|
Spa University - February 14, 2004
Spa and Medical Spa Exhibition and Conference - February 15 - 16, 2004
Los Angeles Convention Center
Los Angeles, CA
|
IMSA members are entitled to FREE VIP passes (to exhibit hall only - a savings of $40.00). Please call us at 201-865-2065 to reserve tickets for you, your staff and your clients (industry only), and don't forget to visit us at booth #137.
Don't miss to hear and meet your member peers - more than a third of the speakers who are presenting are members of the IMSA!
Reed Exhibitions has agreed to extend a SPECIAL OFFER FOR INTERNATIONAL MEDICAL SPA ASSOCIAITON MEMBERS- you can save 20% off any conference package or session at Spa & Resort/Medical Spa Expo and Conference, by calling Diana Press at 1-800-363-3631 or 1-203-840-5533.
MD1:MD1 - Legal and Liability Issues Surrounding Your Medical Spa
Susanne Warfield, NCEA and PCI Journal
MD2:MD2 - Q&A with Top Medical Spa Owners
Lynn Watanabe, Dental Spa
John Buckingham, Solana Medspas
SG1:SG1 - Adding Hydrotherapies to your Spa
Philippe Therene, Hydro Spa Consulting
MM1:MM1 - Out of the Box Marketing for Your Medical Spa
Janice Gronvold, Spectrec
SO1:SO1 - Creating Owner-Workers
Kathleen Hurley, Spa Hospitality Worldwide
MD3:MD3 - National Coalition of Esthetics & Related Associations Panel
John Buckingham, INTERNATIONAL MEDICAL SPA ASSOCIATION
MD4:MD4 - Understanding the Franchise Concept and Opening Multiple Locations
Mo Biring, HealthWest
SG4:SG4 - New Happenings in Product Formulations
Margaret Ancira, Physician's Choice of Arizona, Inc.
For complete information about the event, check the website at www.medispaexpo.com
|
|
Call for speakers
|
We are gearing up for IECSC - Las Vegas May 01-03
Please contact the IMSA office as soon as possible via email at MedSpaAssn@aol.com if you are interested in participating in any of the workshops below, so we can start building the proposed programs.
IMSA Booth#248
Monday 9-11am - May 03
Medical Spa Success
Planning a medical spa? Adding medical services to your spa? Avoid mistakes by getting important information you need from people who know. Doctors, health care professionals, spa owners, spa directors, and venture capitalists shouldn't miss this opportunity to talk with leading industry experts about business planning, facility design, emerging treatments, consumer trends, staffing/training, legal issues.
Post Conference Session, Tuesday, May 04
INTERNATIONAL MEDICAL SPA ASSOCIATION & DAY SPA ASSOCIATION
Mystery Spa Development Workshop
Who says learning can't be fun?
Millville, USA is missing something - a spa. You and your team will have five hours to come up with a presentation for the board of Millville National Bank. What will it take to put together the winning plan and what kind of spa will it be?
Participants in this fun filled, information packed workshop will receive a briefing package from the IMSA/DSA booth #248+246 on the show floor. You'll have the rest of the show to locate your team members and gather information.
During the workshop you'll get to with experts in the spa development field. Competing teams will then present their plan to "the bank" and the members of the winning team will receive a prize worth 3 times more than the workshop fee
Face & Body - San Francisco October 2004
We need to submit names and topics - please send in your suggestions!
|
|
IMSA in the news
|
Hannelore on CNBC
We were invited and appeared in an interview on television again. CNBC brought a segment just before the holidays on gift certificates and Hannelore was featured three times that Friday.
We give an average of 10-12 interviews a month to writers, journalists and editors; Hannelore is quoted often in regional and national magazines and newspapers. The most recent noteworthy write-up was in the December issue of Entrepreneur, where she talked about the still growing new spas opening around the country and the increased profitability of this new industry, and especially the growth of the medical spas.
Recently we were invited to participate in the annual Beauty Show in Shanghai, China. We had the honor to present two workshops and participate in a nation-wide publicized news conference with government officials for the new economy of China and meet the Mayor of Shanghai. The Government of China and Natural Beauty, a leading Spa & Beauty manufacturer with a chain of 700 day spas were our host. Hannelore Leavy and Dr. Reinhard Bergel, member of the DSA Advisory Board and co-author with Hannelore of the SPA ENCYCLOPEDIA were there to present the U.S. day spa industry.
Back to Cornell
We will be back at Cornell presenting THE MEDICAL SPA in March. Watch your next newsletter for our report!
|
|
Member News
|
Retreat at Split Rock, Wilton, CT
Judith Stanton, Founding Member as well as VP Marketing of the IMSA recently opened this unique Destination/Medical Spa. Hannelore Leavy and our lawyer & member, David Westra attended the opening last August. Read all about it at www.retreatatsplitrock.com
|
|
Business tidbits ..
|
MultiTasking - it may be time for you consider giving up this once good time-management of doing two or more things at once. It can often torpedo productivity. "When you try to juggle two balls, you're going to drop one of them" says Ken Gaebler, president of PR firm Walker Sands Communications in Chicago. Author of "The Really Useful guide to Working Smarter, Not Harder" (www.thingglink.com), Ilyce Glink cites that research indicates people who try to do several task at once actually take longer to do them than if they just did one at a time. "When you're interrupted, it takes time to get back in the groove. If you add up five or ten minutes lost to transitional time throughout the day, it really adds up"! From Entrepreneur, Dec.2003
Stress not only effect humans! Aside from "pet spas", do we now want to create a spa-like atmosphere to get tender meat? "Since stress leads to tough meat, everything is done to minimize it ... in Japan, that even includes cattle Massages". Entering the barn at Wagyu Sekal in Puslinch, Ont. about an hour west of Toronto cattle get the royal treatment: massages, soft, classical music and prime beer - "No Budweiser for them, I would not give them anything to drink I wouldn't" says Ken Krosawatusy, the farm owner who exports most of his beef to Japan. Enroute, Nov. 2003
You have heard the term metrosexual - do you know where it comes from?
The term was coined by writer Mark Simpson in1994 to describe straight urban men who are comfortable expressing their feminine side. It shot into the U.S. cultural lexicon on June 22, 2003 with the release of a study on male attitudes and a corresponding story in The New York Times' Style section. Since then, the term has appeared in print more than 200 times, according to Nexis (probably not counting the many times it was used within spa publications)! Fast Company, Oct. 2003
"How you deal with failure determines part of your success as a leader - not only in your own life, but also in the lives of people around you".
Kim Clark, Dean of Harvard Business School
The sounds of silence - in conversation, nonverbal cues can be just as revealing as what's actually said. They're just harder to hear. Simon and Garfunkel hit on this in the 1960's ... "people talking without speaking, people hearing without listing".
|
|
The Anti-Spam Law
|
CAN-SPAM Act of 2003
While we cannot provide legal advice, we feel it is important to provide you with our interpretation of how the federal law may affect you. This is a summary of some provisions of the new law, and is not a full analysis of how it may apply to you. If you believe you may be affected, you should consult with your own attorney.
The President has signed the CAN-SPAM Act of 2003. We are thrilled with the passing of this legislation. We believe it is a positive step towards fighting spam while making it easier for legitimate email marketers to comply with anti-spam laws.
Some other things to note...
Commercial email must all include an unsubscribe link
Commercial email must include a physical address for the sender http://cc.roving.com/ccnews/canspambill.shtml
|
|
Marketing / Business News
|
Luxury is in - no matter how the economy is doing!
Think Starbuck, Victoria's Secret, BMW, Aveda & Viking ranges - all of which command a pretty penny and engender customer loyalty. Trading up: The New American Luxury (Portfolio, 2003) by Michael Silverstein & Neil Fiske, documents their investigation into the forces driving this trend and profiles companies that have cracked the code to success in this market.
Example: Whirlpool - the little buddy in the laundry room
A front-loading washer dryer combo tagged at $2,300 - staggering, considering that the most you would spend is about $600 a pair. But the "Duet" has features never seen on American appliances - it washes big loads, yet uses a skimpy 16 gallons of water - 28 gallons less per load than a conventional washer - it uses less electricity, yet cleans clothes better - it can handle silks and lace as well as sleeping bags and comforters. What's Duet's secret? Besides delivering a better wash, it gives you something even more precious. "By doing larger loads, you can do fewer loads, and the chore is minimized tremendously. It's giving you back some freedom, time and money!" Excerpts from Fast Company - Nov.2003
Massage Therapists make it to the top of trade school education
SAN FRANCISCO (CBS.MW) -- When you hear the words "trade school," do you think of marginal but pricey ventures, often run by hucksters and aimed at a small portion of Americans who couldn't or wouldn't follow the traditional high-school-to-college path?
The top 10 training programs added by the most schools nationwide last year, according to the Association's survey of 1,200 schools: 1. Massage therapy; 2. Medical assisting/medical secretary; 3. Criminal justice/law enforcement; 4. Computer technology; 5. Computer network management; 6. Medical office computer assistance; 7. Medical insurance specialist; 8. Medical insurance coding specialist; 9. E-commerce; 10. Pharmacy assistant
Generally "our schools do not create programs unless there's a great deal of demand from employers, where they've expressed a great shortage," said Bob Martin, executive director of the Career College Foundation. http://www.career.org
|
|
Medical / Health News
|
* 7% of U.S. medical schools offer a course in pain management
* 25 mio Americans have varicose veins. Now there's a new and easier way to get rid of them: an outpatient technique called VNUS Closure, which involves a small incision near the knee and radio-frequency heat to collapse bulging veins. A study in the Journal of Vascular Surgery found that more than 80 percent of VNUS Closure patients returned to normal daily activities within a day, compared to 47 % of patients who underwent the most common procedure, called surgical vein stripping. AARP Jan/Feb 2004
* The American Society of Plastic Surgeons reports that more than 1 million men had cosmetic surgery in the year 2000; in 1992, that number was only 54,845. Most of these men claim they want to look good to keep their jobs - an interesting perspective. In 2001, an estimated 23 percent of visitors who visited cosmetic websites were male.
* Nutrition should be an important component of your spa program - you and your clients can eat your way to health - AARP Sep/Oct 2003
Blueberries - boost immunity
Apples - protect lungs
Salmon - benefits the prostate and heart
Eggs - fight eye disease, lower (!) cholesterol
Turmeric - fights cancer, eases pain and swelling
Peanut Butter - combats diabetes, heart disease
Avocado - neutralizes heart risks
Chili Peppers - burn calories
Watermelon - aids prostate health
Whole-Grain Cereal - protects the heart
|
We like to hear from you . please send news and items of interest to your IMSA peers and the industry in general (remember, anyone can read the past issues on our website) to: MedSpaAssn@aol.com - Subject line: MedSpaIndustryeNews! Thank you!
Healthfully,
Hannelore R. Leavy
Executive Director
|
Please let us know if the email address you received this newsletter in is the appropriate one to communicate with you. To unsubscribe please click here MedSpaAssn@aol.com
|
|
The International Medical Spa Association
310 - 17th Street Union City, NJ 07087
Phone: 201-865-2065 / Fax: 201-865-3961 / E-mail: MedSpaAssn@aol.com
Please address all concerns to MedSpaAssn@aol.com.
|
| Home |
Publiction |
About Us
|
|
