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President
 Eric
J. Light
Eric
is one of the founders of the Strawberry Hill Group
(UK) Limited, a 27 year old business development and design firm
in England with a major interest in the hospitality, spa and wellness
industries. While residing in England, Mr. Light was responsible
for the business design and development of spa and wellness projects
in England, Greece and Spain.
Mr. Light left The Strawberry Hill Group in 1980
to join Procter and Gamble as a Senior Manager. During his career
with Procter and Gamble, Mr. Light worked on a number of national
and international health and beauty projects. In addition, he worked
on the development of a global strategy for Procter and Gamble's
involvement in the spa industry. Mr. Light has visited 87 different
countries and talked with over 2,000 consumers about their spa experiences. In 2001, Mr. Light rejoined The Strawberry Hill Group
of Companies as President of North and Latin American operations.
The Strawberry Hill Group, Inc. represents the company's first venture
into the North and Latin American marketplace and is currently working
with clients in Florida, Ohio, Oregon, Texas, Vermont, and Mexico
on the design of new businesses or the revamping of existing facilities
and programs.
Mr. Light attended the University of Mexico, Temple
University in Philadelphia, and Trinity and All Saints Colleges,
England. He holds degrees in anthropology, communications and perceptual
psychology. Mr. Light has lectured extensively in the United States,
Europe, and Latin America about the business development process,
techniques for concept and vision creation, and consumer perceptions.
He has been interviewed by numerous print and broadcast media outlets
in the United States and Europe, and is a member of the Day Spa
Association. Strawbryhillgrp@aol.com
Chair
 Catherine
Atzen
In the late seventies, Ms. Atzen began her studies in France working
with burn victims and those suffering from severely damaged skin
conditions. Ms. Atzen graduated, in France, as a clinical esthetician
and is a recipient of the esteemed international advanced certification,
CIDESCO (Comite International D'Esthetique et de Cosmetologie) diploma.
Subsequently, Ms. Atzen earned a BA -- graduating cum laude and
became a member of Phi Kappa Phi -- with intensive studies in Biology,
Nutrition, and foreign languages. While studying with biologists, plastic surgeons
and doctors of aesthetic medicine, Ms. Atzen determined that some
of the burn therapies could be helpful to individuals with aged
and weather damaged skin -- seeking a more youthful appearance.
This realization lead her to be the first to introduce the most
powerful anti-oxidant, Integral DNAT into skin care products and
encouraged her development of other revolutionary skin health remedies
available in the ATZEN Pharmaceutical Skin CareT line. In 1985, Ms. Atzen was the first to open a true Day
Spa for skincare in the United States -- located in New York City.
In those early days, Ms. Atzen's revolutionary approach to skincare
placed her in notable opposition with the entire fashion world when,
she expressed concerns to top publications (who touted her products)
about the dangers of sun exposure -- especially to women's skin.
The New York ATZEN Clinical SpaT takes its inspiration from a combination
of traditional medicine and French skincare, and offers an escape
from the city and a place to find clinical skincare. Catherine Atzen's
clinical contributions include the formalization of LymphobiologyR
Science - lymph drainage massage and a prescribed therapy of active
anti-aging skin care products. The company, in addition to manufacturing
professional and retail skin care products, manufactures 2 lymph
drainage devices, one for physicians, one for estheticians.
The ATZEN headquarter offices are in San Jose, California
where Ms. Atzen heads a global manufacturing, sales and distribution
enterprise servicing physicians, fine salons, spas, day spas and
the ATZEN Clinical SpasT. Ms. Atzen is the sought-after the keynote
speaker at seminars, conferences, trade shows, and charity events.
She has written over 200 professional articles on skincare treatments
and health issues. She is the recipient of an Honorary Degree as
an educator in clinical skincare from Scott & White College of Medicine,
A&M University, Texas. catherineatzen@flash.net
Chair
 Cheryl Blackwell Bryson
Cheryl Blackwell Bryson is head of the Chicago office's Employment Law and Management Labor Relations Practice. Ms. Bryson represents middle-market as well as Fortune 500 companies in a variety of industries on labor and employment law and litigation issues, including pattern and practice Title VII litigation, and discrimination matters before federal and state agencies and state and federal courts.
Ms. Bryson also provides legal counsel on claim avoidance, internal investigations, alternative dispute resolution and other aspects of the defense of EEO claims. She has extensive experience advising both private and public sector employers in labor and employment matters and collective bargaining related activities, including negotiations, mediation, arbitration and contract administration.
While on leave from law firm practice, Ms. Bryson served as deputy corporation counsel for the City of Chicago's Law Department, where she established the Labor Relations Division and directed contract administration and collective bargaining for the City's 35,000 unionized employees. A frequent author and lecturer on labor and employment law issues, Ms. Bryson is a member of the Labor and Employment Law Section of the American Bar Association, the Labor and Employment Law Committee of the Chicago Bar Association and the Cook County Bar Association.
Chair
 Hannelore
Leavy is a native of Vienna, Austria, where visiting spas is
a way of life. In her capacity as Marketing Director of the Austrian
National Tourist Office in New York City, she was one of the first
to promote health vacations to European spas.
Ms. Leavy's 20+ years of experience in the promotion
of travel and tourism made her a natural candidate to become "Jeffrey
Joseph's Spa?Finders" Vice President of Sales and Marketing and
the Associate Publisher of THE SPA FINDER. In that capacity, she
was the innovator of many projects, including the organization of
the first Spa Symposium in 1990, from which I/SPA (International
Spa Association) emerged.
Since the mid?eighties Hannelore has been a strong
voice for the U.S. spa industry. She is considered a major source
for information on spas in general and the day spa industry in particular.
She has been published in numerous trade magazines. Her articles
have also appeared in such monthly magazines as Natural Health &
Fitness, and she has been quoted in hundreds of articles written
on spas and day spas in particular. Recently she appeared on CNN
Financial News' Movers and Shakers.
In addition to her role as Executive Director of
The International Medical Spa Association, Ms. Leavy is also the founder and Executive
Director of THE DAY SPA ASSOCIATION, a professional association
dedicated to the education of the consumer about the benefits and
availability of spa treatments. The association is also dedicated
to helping professionals preserve and elevate the standard of spa
services. Ms. Leavy was responsible for the publishing the first
consumer and industry study on the day spa industry and the first
DAY SPA DIRECTORY in 1994.
Ms. Leavy sits on the Advisory Board of Day Spa Magazine
and Spa Management Journal, for which she is a contributor on various
spa topics. She has co-authored The Spa Encyclopedia, a reference
book about spa services for the professional and consumer alike,
and created THE DAY SPA BUSINESS BIBLE, a reference manual for day
spa start-ups, salons expanding into day spas and existing facilities
to keep their business on track. MedSpaAssn@aol.com
Public Relations
 Larry Oskin has often been referred to as a "Marketing ChangeMaster" and a "Guerrilla Marketeer". He is a creative beauty industry executive with excellent development, planning and initiating abilities. He shares over 30 years of professional marketing and management experiences in service-oriented retail industries such as supermarket, food, bank, real estate and sports team marketing with main focus in the hairstyling, salon, day spa, salon chain, medical and beautycare industries.
Celebrating over 15 years of success, Marketing Solutions remains respected as a premier quality Marketing, Advertising, Public Relations and Consulting Services Agency specializing in the professional beauty, salon, spa, medical spas, medical clinics and image enhancement businesses.
Larry Oskin can be reached by email at MktgSols@MktgSols.com
Chair
 David Shaffer began his career in the insurance industry over 12 years ago. During this time, the vast majority of his time has been spent within the medical professional liability field. His experience in this field is somewhat unique. David has participated in various facets of the malpractice industry ranging from physician underwriting for one of the Nation’s largest physician malpractice insurers; healthcare facilities underwriting for one of California’s largest malpractice insurers; and working as a retail insurance broker helping Independent Agencies, with nationwide territories, develop their medical malpractice divisions. Currently working as an insurance broker for Professional Medical Insurance Services, Inc., David uses his rare combination of underwriting expertise and insurance broker knowledge to assist hospitals, healthcare facilities and physician groups with their insurance needs.
In addition, David’s experience proved to be instrumental in convincing the medical professional liability insurance marketplace to begin writing the first medical spa malpractice insurance policies. His knowledge and relationships in this field continue to be an asset when negotiating coverage enhancements and pricing with the existing and prospective medical spa insurers.
David also assists the healthcare industry with various other insurance products such as: Business Office Package policies, Worker’s Compensation, Employment Practices Liability, Directors & Officers Liability, etc.
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